Choosing the Best Hosting Template for a Reseller Hosting Company

Today we can see more and more people are starting their own reseller hosting businesses with VPS hosting providers. They buy VPS hosting and start their own hosting business. If you are also planning to enter the hosting business, one of the things that you should consider before you buy VPS hostingfor your reseller hosting business is choosing a good hosting template for your company. There are many types of hosting templates in the market, but you should choose a template that fulfills your requirements.

When categorized by the design, there are three main types of hosting templates in the market.

Single column templates

This is the most widely used template type for hosting websites. The main reason behind many people choosing this template is its simplicity. However, this type of template tends to look messy if you offer a lot of features or hosting plans on it. So these templates are more suitable for hosting companies that offer only few hosting plans.

Two column templates

When compared with single column templates, two column templates are more diverse in many ways, including the layout, appearance, navigational use and also the template features. This type of, two column templates, are usually used by hosting companies with a few more features than the companies that use single column templates. Two column hosting templates give them the opportunity to promote hosting products in a more attractive way.

Multiple column templates

Multiple column templates are used by hosting companies who offer many hosting packages and with more complicated features. These templates usually contain a few dynamic images or flash presentations. Multiple column templates are more suitable for hosting companies who also offer additional services like domain name registration, technical support, custom hosting packages and domain suggestion.

These are the main tree types of hosting templates available in today’s market. Be sure to analyze all your business needs and the options you are going to offer through your website before buying a hosting template to start a reseller hosting business with a reputed VPS hosting provider.
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Email Marketing with VPS

Marketing is the core of any business. There is a huge change of Marketing Strategies compared to few decades ago. In 1960-1970 IT professionals have introduce a better way to communicate through computers. If we talk about Technology, the first word comes to our mouth is “Internet”.  It has become a part of our life and business. We can’t talk about a progress of any business without talking about Internet. Internet could build a new Era of the business and it leads to develop most of the companies too. 

At the beginning, people started to promote their products and services by creating a website. Later they have started using sell and buy products and services through online. After few years Internet Marketing has become the Number one Marketing Strategy of most of the companies. And some companies totally depend on Internet Marketing. 

Internet Marketing could change the entire business world. If we remind days before the IT era, Marketers went to customers and customers came to Marketers. But in the modern IT era, we can easily buy what we want through internet. 

Internet Marketing also divided into many areas. We all know about Social Media Marketing (Facebook, twitters, etc) and Email Marketing. Social Media Marketing is a powerful strategy that we can use to go for huge number of people within a very short time period. If you have an internet connection you also simply can start promoting your products or services through above Medias for free or you may also advertise for a very small cost with extra features.

Email Marketing is the other famous Marketing Strategy companies use to increase their productivity. We all can simply send an email with some nice graphics to few people. If the email is attractive and nice, receiver may read it, if not he or she will simply delete it. Therefore to do Email Marketing in right way we should have some knowledge. And most of the email servers are limited. For an example, you can’t send more than 200 emails using gmail.com mail server per day. There are software in the market today that we can use to send bulk emails. They have more features to create nice emails (body) with graphics and also can add list of contacts (as txt files or xls files…). Some software allows users to send thousands of emails at once. 

You should consider few things before creating an email to send to many thousand people. The subject line should be very attractive and it should lead receiver to read without deleting. And the body of the email should be very clear and short. If you are trying to write an essay the receiver will not interest on it and will delete it or will keep it in the mail box to read later. You also can use nice images without adding any words. If you are good in Graphics this task will not take hours. But make sure to use a light weight file type to save the image since capacity is always affecting when sending bulk emails. 

Now you need to have a list of contacts. You can search Google to find email addresses related to the subject. You also can use “Email Extract” software to find email addresses. There are few good software that can use to collect thousands of email addresses based on your keyword. If you do not follow the right steps your email will be identified as a SPAM and will be rejected by the server. 

If you can use a Virtual Private Server (VPS) to send bulk emails you can get great results. There are two types of VPSs, Windows and Linux. Windows VPS is the most famous and compatible with most of the applications. VPS is kind of a virtual PC that can handle a lot of traffic. If you are using SMTP email server using VPS Hosting is that it keeps the mail system of your company/business safe and secured and also helps in blocking the spam and unwanted stuff from your mail box. You can also install various software for SMTP email server as they help in proper functioning of email sending.

What exactly we expect from Email Marketing?

Email marketing is cheap and fast. But if you do not how to get the maximum benefit from it you will lose both time and money. If you are a business owner and looking for a good Email Marketing Service Provider, you should do a small research and compare with few other service providers. Give priority for those who use External Servers like Dedicated Server or VPS. Then look whether they give you a final report with the status (how many sent, failed, etc). Always make sure to send the email to the right audience. If you like to start an Email Marketing business, having a VPS is ideal. You can convey that you are using a VPS and will be able to handle a huge traffic without bouncing any emails. 

Email marketing is not only increasing your productivity, it will help you to increase your page rank too. 

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Moving from Free Web Hosting

Most of the people who are setting up a website for the first time always tend to choose a free web hosting service to host their websites, for the obvious reason, since it is free. Free web hosting is often advertisement supported and allows the webmaster to use domains which he has to purchase separately. This kind of hosting is really advantageous for novice web site owners since they can learn the basics of web development and can experiment to widen their knowledge. In addition, this is also a good way for voluntary and non-profit organizations with a low capital to set up their websites at first. Not to mention the small-business owners who cannot invest for a hosting service because they are cash strapped. 

Most of the free web hosting service providers make money by putting up various kinds of adverts on free web pages. This is usually done by putting up a mixture of pop ups and banners on the website. And other hosting service providers would require the web site owners to click on the ads that they display, or would just put some pay per click ads on your homepage and hope you would click on them.

However, there comes a time when you have to move on from free web hosting to a paid web hosting service. When your web site gets popular and starts to receive more traffic, there is no option but to move on from free web hosting. This is true whether you are running a small business website, a blog or even running a personal website. And when that happens the next hosting option you have is shared hosting. Even so, shred hosting is not very popular among webmasters due to various security concerns. Therefore, most of the webmasters choose the next-best option, which is VPS hosting.

  

And with VPS hosting technology you get many more advantageous that you never had with a free web hosting service. First of them is the higher level of security. With a VPS, you will receive the level of security as if you are hosting your web site on a dedicated server. Another advantage is that you can install and configure any third-party software you want on your serve. You cannot get this feature even on a shared hosting service. Getting your own IP address, High availability, portability and scalability are some more added advantages that come with virtual hosting.

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Selling Via the Internet - Ecommerce Web Hosting

If you have only worked with websites that only provide content, like blogs, you might not be familiar with the term "Ecommerce web hosting". Ecommerce web hosting is something you will need if you are planning to sell services or products through your website. Due to the high security level and affordable price, most people tend to buy VPS servers for ecommerce hosting.

The main differences between ecommerce hosting and other types of hosting are including additional methods for showcasing your services or products on the website and providing a method to accept payments for them. Though this sounds simple, there are many options to consider before you buy VPS hosting to host your ecommerce website.

The primary concerns when searching for a VPS hosting provider for Ecommerce hosting

When zeroing on a VPS hosting provider, there are many things you have to consider in order to ensure that you will get the best possible service.

• Security

Security is the most important factor when you purchase VPS hosting for your ecommerce website. Your customers will be giving you their personal and sensitive information. When you are running an ecommerce site, you will be working with information like credit card numbers, usernames, passwords, names, addresses. If you don’t take enough security measures, your customers might face the risk of identity theft.

• Uptime

In order to make the most out of your online business, it is important that your website is accessible to customers all the time. If your website is slow or completely unavailable at sometimes, your customers might get a feeling that you are not very reliable. So go for a VPS hosting provider who guarantees 99.9% uptime.

• Shopping carts

If you have already chosen your shopping cart, make sure your hosting provider is compatible with it. If not check with the hosting service provider, before you buy VPS hosting, to see which shopping carts will be available for one-click  installation.

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Blogs and VPS Hosting

Few years ago business owners and individuals wanted to have a professional websites to attract visitors. Most of them were one way communication methods. But today people like to have a blog rather than having a website. We can see many CMSs (Content Management System) with variety of blogging features such as Wordpress, Joomla, Drupal, etc. Blogs are good since visitors and/or customers get a chance to reply or give any feedback to the content of the blog pages or blog articles. 

Today, there are more than 70,000,000 blogs hosted in WordPress alone. And there are about 500 million blogs worldwide and the number is increasing every day as hundreds of blogs are being hosted every day. While most of the bloggers only get few visitors every day, there are some bloggers who may get hundreds of hits per day, which would make them move forward from shared hosting. For those power bloggers, combining all their blogs and websites and hosting them on a VPS will be a way to get a higher level of performance and uptime.

  

VPS hosting has a number of advantages over Shared hosting. And with WordPress, VPS hosting can bring you the advantages of dedicated hosting, but at a really lower price. Even with the most basic VPS hosting solution available on the market, power bloggers, who will get higher traffic even with few posts, can get the resources to handle that traffic.  

Advantages of VPS Blogging.

One of the most important advantages of VPS hosting is getting your own IP address. And with a unique IP address, the stability and the reliability of your site gets increased. You won’t be affected by any of the actions of the other users who are also hosted in the same server.  

Another advantage is the higher level of privacy and security. With the new Hyper-V technology, Virtual Private Servers can now offer the level of security as of the security level of a dedicated server. So even if someone in the same server gets hacked, your server will still be safe and sound. And since you get root access along with full administrative rights, you have total control over the content hosted on the server.

  

Customization is another advantage you get with VPS hosting. VPSs are almost as customizable as dedicated servers. And you can install all the apps and software packages, including WordPress, with the use of a platform like websitePannel.

The reason why VPSs are often referred to as VDSs (Virtual Dedicated Servers) is their ability to provide each user with dedicated resources. It can offer you dedicated RAM, CPU, disk space and bandwidth. And only a predetermined number of VPSs will be installed on one physical server, and you can update or reboot your VPS at anytime you want without affecting any other user in the same physical server.  

With Virtual Private Servers, a single user can never get away with all the bandwidth and/or any other resources because all the VPSs are allocated with its own resources and are not sharing the resources, like on a Shared host.  However, the resources are also scalable, which means that any user can upgrade their resources on the fly. With VPS hosting anyone can experience swifter upload times and reduced latency even with higher traffic levels.  

Another added advantage of VPS hosting is multi blog or multi site hosting. With VPS, bloggers can host multiple websites or blogs on their servers, like Joomla, WordPress, Drupal or Movabletype. With the ability to make use of several software platforms on a single server, bloggers get the capability of expanding their offers without reducing the quality.

With VPS hosting bloggers can make sure that they don’t miss out on potential customers or site visitors, which might go away if your site is loading slowly or is not working to its best possible capacity that would occur if they use Shared hosting. So when any blogger notices an increase of their traffic or has to manage a big number of blogs at once, it might be the time to move to VPS hosting.

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The Two Major Security Threats to Your VPS Hosting Service

One of the main reasons that you would buy VPS hosting for your business is control. In contrast to shared hosting, you can configure and maintain a Virtual Private Server in any way that fits you and your business. However, we all know that with great power comes great responsibility.

As your VPS hosting service provider is giving you a higher level of configurability and control, it is also your responsibility to protect your virtual server against many online threats. So here we have listed the two most common kinds of security breach on a windows VPS and how to protect your virtual serverfrom these attacks.

Malware on the VPS server

With a VPS hosting option you can install any application you want on your server, which is one of the reasons why people buy VPS hosting in the first place. However, this makes it vulnerable to malware.

The term malware is usually used to refer to viruses, spyware, trojans and worms. They’re all applications that are programmed to steal the data on your VPS server, or to create disruption.

Often times, malware applications come bundled up with genuine programs or scripts. So you must make it a habit to scan any file before running it on your server. You can also do a routine check on your website to check if there’s any unexpected or unusual behavior.

Denial of service (DDoS) attacks

One of the reasons that you decided to buy VPS hosting for your business website could be the growing online reputation of your business. Unfortunately, this growing reputation also makes your VPS server a main target for DDoS attacks.

A Denial of service or DDoS attack leads to server failure by flooding the server with faux traffic, ultimately resulting in the unavailability of your website.

The first thing you can do to survive a DDoS attack is to choose a VPS server from a VPS hosting provider who offers best possible hardware, along with ample system resources. Furthermore, make sure that your VPS hosting provider provides a quality perimeter firewall in order to stop malicious data before they reach the servers. You can also monitor your Virtual Private Server for the initial indicators of an unusual traffic boost.

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